Gauri Kulkarni

When I first landed in Toronto on May 26, 2019, I thought I had it all figured out.

I have eight years of experience in SEO, content marketing, paid ads, video creation, blogging, and website building. I could do it all. I genuinely believed I'd never struggle to find work, but then Covid hit, and I got fired from my very first job in Canada.

Suddenly, I was doing food delivery, working at a dog daycare, and taking any job that came my way. I wasn't building a career; I was just surviving. Eventually, I landed roles here and there, but my resume was all over the place. I was a generalist who knew a bit of everything, and that became my biggest problem.

I applied to over 1,000 jobs and got rejections everywhere. For over a year, I was jobless, picking up random freelance gigs and working with shady firms I couldn't even put on LinkedIn. I started losing hope, and by May 2025, I knew something had to change.

That's when I came across Sharath's LinkedIn post and signed up for his webinar. In one hour, everything clicked. He made me realise that my resume wasn't showing expertise, but it was showing confusion. I was a generalist in a world that rewards specialists, and I needed to make a decision.

I picked two core skills: social media marketing and sales. I chose one industry: fintech. Everything else was gone from my resume. I used Unimad to rebuild my CV from scratch, optimised my LinkedIn, and applied only to roles I actually had a shot at.

Within two weeks, Desjardins reached out. I went through the interview, got the offer, and started as a Marketing and Sales Account Manager in July 2025. After years of struggling and 1,000+ rejections, clarity got me hired in two weeks.

Honestly, you're always just one decision away from a totally different life. My advice is to pick 2-3 core skills and one industry, then build your resume around that. Stop easy-applying to everything and focus on roles that actually fit. You're one decision away from everything changing.